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WHY IMPOSSIBLE ODORS?

Lingering laundry odor is a common problem that One Wash Miracle can solve.

“What did I do wrong? Did I not wash this correctly?”
“Do I stink more than other people?”

The Tide brand has been around since 1946 and our scientists have talked to thousands of consumers and heard these stories too many times – struggles dealing with stubborn odors in fabrics they can’t seem to get rid of no matter what they try! They are at a loss when their trusty hacks like vinegar, baking soda or washing in hot water fail to solve their problem. And the thing is, most of these are silent struggles. People rarely talk about their challenges with dealing with lingering odor issues even when removing stubborn laundry smell is the #1 most- searched laundry problem! We learned that most people think they are the cause of these nasty smell that seem to be coming back like zombies, haunting them.

“What did I do wrong? Did I not wash this correctly?”
“Do I stink more than other people?”

The Tide brand has been around since 1946 and our scientists have talked to thousands of consumers and heard these stories too many times – struggles dealing with stubborn odors in fabrics they can’t seem to get rid of no matter what they try! They are at a loss when their trusty hacks like vinegar, baking soda or washing in hot water fail to solve their problem. And the thing is, most of these are silent struggles. People rarely talk about their challenges with dealing with lingering odor issues even when removing stubborn laundry smell is the #1 most- searched laundry problem! We learned that most people think they are the cause of these nasty smell that seem to be coming back like zombies, haunting them.

But here is the thing –
you are NOT ALONE and Impossible Odors can happen to anyone!

“If the musty towel smell transfers to my skin, I need to take another shower. If I notice the smell on a family member, ewww, I know they used THAT towel!”

“I feel like I did something wrong when my kids’ clothes are so stinky that other people would notice! It’s embarrassing and really frustrating, because I DID wash them!”

“Once when I had guests staying over at my place for a while, I went around the bathrooms and threw away all the musty towels with nasty smell I couldn’t get rid of no matter what I tried!

“If the musty towel smell transfers to my skin, I need to take another shower. If I notice the smell on a family member, ewww, I know they used THAT towel!”

“I feel like I did something wrong when my kids’ clothes are so stinky that other people would notice! It’s embarrassing and really frustrating, because I DID wash them!”

“Once when I had guests staying over at my place for a while, I went around the bathrooms and threw away all the musty towels with nasty smell I couldn’t get rid of no matter what I tried!

TIDE SCIENTISTS TAKE ON THE IMPOSSIBLE CHALLENGE:
REVOLUTIONARY ONE WASH MIRACLE

This discovery of silent struggles against impossible odors led to the Tide scientists taking on the challenge – Eliminate the zombie odors that haunt us no matter what! We wanted to let people know that IT IS NOT YOU! We are not to be blamed, so let's not be embarrassed!

Our dedicated, passionate and persistent scientists have come up with a revolutionary dual-chamber technology product containing an odor eliminating agent in one chamber and a specially formulated cleaning detergent in the other. The powerful odor busting, and cleaning formulas are kept separated until the time of wash because we discovered that these combined solutions are the most potent right when they come together and create a powerful mix! In just single wash, Tide One Wash Miracle will remove musty odors from towels and the smelly odors from clothes and bedding as it also cleans away tough stains. Tide One Wash Miracle is safe to use on all your fabrics.

This discovery of silent struggles against impossible odors led to the Tide scientists taking on the challenge – Eliminate the zombie odors that haunt us no matter what! We wanted to let people know that IT IS NOT YOU! We are not to be blamed, so let's not be embarrassed!

Our dedicated, passionate and persistent scientists have come up with a revolutionary dual-chamber technology product containing an odor eliminating agent in one chamber and a specially formulated cleaning detergent in the other. The powerful odor busting, and cleaning formulas are kept separated until the time of wash because we discovered that these combined solutions are the most potent right when they come together and create a powerful mix! In just single wash, Tide One Wash Miracle will remove musty odors from towels and the smelly odors from clothes and bedding as it also cleans away tough stains. Tide One Wash Miracle is safe to use on all your fabrics.

Tide Scientist Dennis creating Tide One Wash Miracle.

Tide scientist, Dennis, creating Miracle!